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Eric Siegel | Brand Designer

Sunny's Diner & Playhouse

Sunny’s Diner & Playhouse is a vibrant, family-friendly restaurant nestled in the heart of a lively urban neighborhood. Founded by a young couple inspired by their love for nostalgic diners and their golden retriever, Sunny, the space blends comfort food with playful energy. Designed as a joyful haven for both kids and adults, Sunny’s offers more than just a meal—it’s a whimsical experience where classic diner charm meets the fun of a community playhouse.

Industry

Food & Beverage

Strategy

Research
Positioning
Brand Platform
Messaging

Identity

Logo Design
Branding
Illustration
Menu Design

Design System

Challenge

Designing the brand identity for Sunny’s Diner & Playhouse requires balancing playful and professional elements to appeal to both kids and adults. The brand should blend nostalgic diner charm with modern, family-friendly design, centered around a versatile mascot, Sunny the Golden Retriever. It must convey warmth, fun, and community across all touchpoints—from signage to digital platforms—while staying visually clear in a lively, multi-zone space.

Results

The final brand identity for Sunny’s Diner & Playhouse brought the restaurant’s playful, nostalgic vision to life with vibrant colors, retro typography, and the lovable mascot, Sunny. This cohesive system spanned signage, menus, packaging, uniforms, and more—creating an immersive experience for both kids and adults. Sunny became a standout character in the community, boosting local buzz and driving family foot traffic. Today, Sunny’s is a beloved family-friendly staple in the heart of Willow Glen.