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Eric Siegel | Brand Designer

Pacifico Bar

Pacifico was founded on community, resilience, and a deep love for hospitality. More than just a bar, it’s a space for warmth, creativity, and cultural celebration. Since opening on October 21, 2022, Pacifico has overcome early challenges through perseverance and strong community support, staying true to its vision every step of the way.

Industry

Food & Beverage

Strategy

Research
Positioning
Brand Platform
Messaging

Identity

Logo Design
Branding
Photography
Creative Direction

Design System

Challenge

The bar aims to be a warm, welcoming space where everyone feels at peace—a place where guests leave happier than they arrived. Its identity is rooted in the owner’s Guatemalan, Nicaraguan, and Korean heritage, with the Pacific Ocean as a unifying symbol. The logo must capture this emotional and cultural fusion in a simple, memorable mark.

Result

The final brand identity captures the bar’s values of peace, joy, and cultural connection through a warm and welcoming logo. Inspired by the Pacific Ocean, the wave-like mark symbolizes unity across the owner’s Guatemalan, Nicaraguan, and Korean roots. Earthy colors, rounded type, and cultural motifs reflect the bar’s fusion menu and mission to create a calm, inclusive space for all.

Testimonial

Overall, very happy with the branding project and the results that came from it. […] I was very impressed on the level in which you wanted to dig deep and understand the story behind the brand/logo before doing anything.

Alex Ryu

Founder & Owner

More Work