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Eric Siegel | Brand Designer

E&E Roofing Company

E&E Roofing is a trusted residential roofing company serving the San Francisco bringing over 30 years of hands-on experience.

E&E Roofing has grown into a business known not only for its quality workmanship, but also for its commitment to community and service. The team is now expanding to serve small businesses, townhomes, and office spaces with the same level of care and professionalism.

E&E Roofing is a trusted residential roofing company serving the San Francisco bringing over 30 years of hands-on experience.

Industry

Roofing / Home Improvement

Strategy

Research
Positioning
Brand Platform
Messaging

Identity

Logo Design
Branding
Print Design
Creative Direction

Design System

Making a House a Home

The challenge for this project was to capture the essence of the brand’s core values. We aimed to create an identity that conveys reliability, safety, and security, while also standing out from competitors. Royal blue was chosen as the primary color to enhance visibility across various applications—whether on rooftops, uniforms, signage, or vehicle decals. Our goal was to strike the right balance between boldness and a warm sense of heritage.

Crafting a Brand You Can Trust

The brand needed to be effective not only in print, but also across digital platforms, as the client was eager to expand their presence on social media and in digital marketing. We explored how key marketing collateral would appear in social contexts to better connect with potential customers seeking roofing repair. The design system we developed provided flexibility, allowing the brand to adapt seamlessly to a variety of use cases and scenarios.

More Work